Have you been looking for an affordable and effective way to advertise your business? While it’s true that traditional print advertising can definitely have an important place in the marketing campaigns of your business, an easy and fast way to boost the visibility of your brand is with a variety of promotional products. This is especially true when you want to increase your customer base while creating brand recognition. Whether it’s water bottles, hats, umbrellas, or t-shirts, these popular promotional products from Promotions Warehouse can provide an exceptional return on your investment.
What Are Promotional Products?
The term promotional products can refer to just about any number of items that are designed specifically to help you advertise or promote your business. This means that the products you choose will typically have your company name, logo or other identifying information engraved or printed on the item. Just about anything can be an effective promotional item, including chocolate, calendars, tape measures or a sunscreen for your car’s windshield. The list is almost unlimited, and these promotional products can be designed to fit the current needs of your business. Whether your primary goal is to increase sales, build brand recognition, or grow your customer base, promotional products can help you reach that goal.
Why Choose Promotional Products for Your Business?
While typical print media or even online advertising can be effective means of advertising your products or services, they often don’t have the same reach and effectiveness as something like promotional products can provide. Additionally, because there is such a wide range of products that can be used for promoting your business, there’s almost certainly something that will suit your particular business interests as well as your typical customer base. You can choose to purchase promotional items in small quantities, or you can order hundreds or thousands to meet the needs of your growing business.
How Do These Products Help Your Business?
There are a number of ways that promotional products can be used to meet the current advertising needs of your business. For one thing, when you choose products that people like and will use, you can reap the rewards of repeated advertising or exposure to your brand or business. Say, for example, you give out t-shirts at a grand-opening or other large event. If you choose quality t-shirts, then it’s very likely that the shirts will be worn by those you hand them out to. Of course, every time someone wears one of your promotional shirts, they’ll be displaying your brand to everyone they come in contact with. That can be a huge boost for your business, especially as it helps to increase interest in your company while building brand recognition.
Brand recognition can carry your business even further than the initial exposure to your promotional products. As more and more people see your company name or logo, it will become engrained in their minds. When they need some service or product your business offers, they will be more likely to turn to your company to fulfill their needs. After all, with repeated exposure to your brand, it will seem familiar to them, adding an extra layer of trust for the consumer.
An additional benefit to using promotional products is that the items you choose to give away can grow as your business grows. These products can fit the needs of your business today as well as far into the future. With the ability to adjust the number and type of products you use for promotional items you can continue building brand recognition with these popular promotional products.
Promotional Products are Ideal for Many Occasions
While it’s very common to find giveaways of promotional products at festivals, business grand-openings or anniversary sales, special company events and other gatherings, but they can also be used as appreciation gifts for employees who have gone above and beyond their normal duties. Others to consider for promotional items include special customers or business contacts as well as gifts for the holidays for employees, vendors, customers, or the community. You can choose fun promotional items like hats, visors, or flying discs for the kids, but your promotional items can also be a bit more upscale, including towers of chocolate, gourmet foods, golf balls and tees, or even coolers or desk sets. With your business name on these items, you’ll be able to enjoy a bit of advertising while extending goodwill to those you have a close business relationship with.
What Types of Promotional Merchandise Works Best?
The merchandise you choose will depend primarily on your particular market as well as the budget your business has available for this type of campaign. You can work with a company that offers guidance on how best to reach your customer base. Some items, such as expensive food baskets, would be prohibitive to pass out to everyone at a large county fair or sales event, but lollipops with your company name on the wrapper can certainly be affordable. Similarly, if you’re on a budget, but want to have excellent advertising bang for your money, consider ink pens with your company name and contact information.
It’s important to keep in mind that quality matters. When you choose quality promotional products you know they will get used over and over again. This will generally give you the best impact for your advertising dollars. Whether it’s a polo shirt, t-shirt, ball cap, water bottle, or a simple refrigerator magnet, if it’s something that your customers will use and will be able to stand up to regular wear and tear without falling apart immediately, then the item will likely make a great promotional product for your business.
Work with a Reputable Company
The company you choose to provide your promotional materials should be one that has a solid reputation for quality printing, embroidery, and engraving as well as an excellent like of products that can be customized. The items you give to your customers will reflect on your business, make sure you’re always making a good first impression. This can be the starting point for building customer trust and loyalty.
