When it comes to website optimization, there are three key aspects you’ll need to consider: responsivity, design, and speed.
The first two are usually quite simple to perk up – all you need is some creativity and coding knowledge. Enhancing your website’s speed, however, can be quite a daunting task.
One of the most popular ways website owners are speeding up their pages is via content delivery networks – or CDN for short. But, what is it exactly? How can it help you improve your online business?
Keep on reading to get an answer to all of these questions and more – we’ll explain everything down below.
What is a CDN and how does it work?
Before we start talking about the ways CDN can help you speed up your website, we need to discuss the term itself a bit more deeply. If you don’t understand what a Content Delivery Network is, you won’t be able to use it to your benefit properly.
In a nutshell, CDN is a group of remote servers located in different places on the globe that all work together to deliver online content as quickly as possible. Let’s say you’re located in the U.S, and your website is frequently viewed by Japanese visitors. Instead of fetching your data from your U.S server, the CDN will fetch it from a server in Asia that’s closer to your visitor.
Either way, it’s a powerful tool for international businesses as it allows them to reach global audiences more easily. So, if you’re planning on working with many clients overseas, investing in a CDN hosting solution might be a good idea.
Decrease in bandwidth costs
Many website owners pay for their hosting solely based on the bandwidth. The bigger it is, the costlier it becomes.
If you’re one of those people who pay for hosting based on a specific bandwidth plan, you’ll probably be able to benefit from content delivery networking. It won’t only make your website faster, but it will also lower your bandwidth costs in more ways than you can anticipate.
Since inquiries to your website won’t be handled by a singular server all of the time, your page will require less bandwidth to function properly. It’s certainly something worth considering, especially if you’re a small business struggling to develop your online presence.
Either way, if you’re looking for ways to decrease your bandwidth costs, CDN is the way to go. Make sure you talk to your IT department beforehand, though. If your current hosting doesn’t revolve around bandwidth at all, perhaps you don’t need to switch to CDN just yet.
Handle changes in traffic
What would you do if your products/content suddenly went viral? Could your server handle thousands of new visitors all at once? It’s a possibility you shouldn’t ignore, as unlikely as it seems at this moment. You have to be prepared for such scenarios in advance, otherwise, you might end up wasting some BIG opportunities in the future.
CDN allows you to handle sudden spikes in traffic without too much trouble. Visitor requests are handled by a multitude of servers instead of one, which prevents crashing and other issues with your website quite effectively.
Even if your content never goes viral, you’ll still expect your business to grow at one point in time. CDNs provide scalability, which can be extremely beneficial to developing businesses all over the globe.
Of course, you have to make sure to pick a reliable provider such as Agilecdn.cloud, for example. Do your research until you find a host that can match your needs and your budget, and don’t make any rushed decisions.
Faster loading times
As we’ve already explained before, CDN can make your website’s loading times much faster. No matter where your visitors are from, they’ll get their content delivered to them as quickly as possible. You won’t have to worry about your overseas audience suffering through crashes and downtime during important launches and events at your company.
Again, CDN can store and deliver a wide range of content much more quickly than a singular server. If the majority of your visitors are from overseas, it’s better to have a system that caters to their specific needs. Nobody likes slow websites – you don’t want something that’s easily resolvable to be your downfall, so consider utilizing a Content Delivery Network for your small business.
The importance of having a fast website nowadays should never be underestimated. While you can tweak it to be a bit faster with a couple of coding fixes, it will never be enough to „beat“ the geographic barriers between you and your visitors. It’s why we believe employing a CDN to help you run your webpage is a great way to get it as fast as possible.
The added speed will affect your SEO
If you’re serious about marketing your website to an international audience, you probably already know a lot about SEO. Even so, one thing that may have slipped your mind is the effect that website speed has on Google rankings. If your web pages take too long to load, Google will probably rank your website much lower than you’d expect it to.
Since CDN can speed up your website quite significantly, it will also help you get it to rank higher on Google and other search engines for that matter. It’s two birds with one stone! Your recurring visitors will get a faster, smoother experience, and you’ll be able to attract new audiences with your SEO magic!
Overall, if you’re looking for a way to speed up your website for SEO-related purposes, CDN is a great way to go about it. It’s a simple, cost-effective fix that can help you grow your online business in no time whatsoever.
The bottom line
There are many different benefits to using a content delivery network for your business website, especially when it comes to its speed.
Of course, choosing the right provider always comes first. Do your research until you find an offer that suits your specific needs and requirements.
