Miami Beach, FL – April , 2011 – Audemars Piguet is delighted to have announced two-time NBA MVP LeBron James as the new global brand ambassador on Saturday night. Audemars Piguet, the world’s oldest watch manufacturer still in the hands of its founding families has chosen LeBron for his commitment to excellence, skilled technique and unwavering generosity – values shared by these two legends. Joining celebrated two-time NBA MVP LeBron James was Philippe Merk, CEO of Audemars Piguet and Francois-Henry Bennahmias , President of AP North America as well as other notable guests including Miami Heat’s Chris Bosh and Juwan Howard as well as Craig David and former New York Mets Mike Piazza.
In addition to representing the brand on the international stage, LeBron will collaborate with Audemars Piguet to create a very special limited-edition watch. LeBron has decided to donate the proceeds from any future auctions of his timepieces to his namesake charity, the LeBron James Family Foundation and its children’s related activities. This partnership is another chapter in Audemars Piguet’s long-standing tradition of philanthropy.
Audemars Piguet is delighted to announce the appointment of Lebron James as the new global brand ambassador. Audemars Piguet, the world’s oldest watch manufacturer still in the hands of its founding families has chosen LeBron for his commitment to excellence, skilled technique and unwavering generosity – values shared by these two legends.
LeBron James & Savannah Brinson
Mike Piazza & Chris Bosh
Mike Piazza, Craig David, & Chris Bosh
LeBron James & Savannah Brinson
Philippe Merk, LeBron James, & Francois-Henry Bennahmias
LeBron James & Francois-Henry Bennahmias
In other LeBron biz news…
LeBron, Amar’e and rapper Drake invest in “Sheets” dissolvable energy strip
According to Jason Whitlock from foxsports.com:
Parlaying a relationship with entrepreneur Jesse Itzler into co-founding a dissolvable energy strip qualifies as unique.
LRMR owns a third of Sheets. Suite 850, Itzler’s company, and business whiz Warren Struhl own the other two-thirds.
The trio raised $7.5 million in investors, including Knicks forward Amar’e Stoudemire and rapper Drake, and started an umbrella company, Purebrands LLC.
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